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Johnnie Walker, McLaren & Honda launched a road safety anti-drink driving campaign at British Grand Prix in July 2015 with Fernando Alonso being there driver at Silverstone.
Prior to this McLaren & Honda had won 8 world championships, 44 Grand Prix & set the fastest lap 30 times all in the space of 4 years in 1988 to 1992.
The campaign saw the signatures of Jenson Button, Fernando Alonso, Ron Dennis (Chairman & CEO of McLaren), Eric Boullier (Racing Director) featured along side #JOINTHEPACT & ‘NEVER DRINK AND DRIVE’ on the side of the McLaren Honda car to remind people not to drink & drive.
The campaign was seen by more than 300,000 members watching the race at Silverstone & approximately 80 million viewers around the world on TV.
About Fernando Alonso:
Fernando Alonso Diaz won 2 F1 world championship titles in 2005 & 2006 with Renault becoming the youngest world champion at the time. He also won the 2018-2019 FIA world endurance championship and is a two time winner of 24 hours of Le Mans racing.
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